Data Privacy


(1) We may process and store the data relating to the respective purchase contracts, insofar as this is necessary for the execution and processing of the purchase contract and as long as we are obliged to store this data due to legal regulations.

(2) We are not permitted to collect, transmit or otherwise process the customer's personal data for purposes other than those mentioned in this section 9.


All personal data provided by the customer when placing the order and created during the use of the byMi platform are stored in machine-readable form and treated confidentially, insofar as they are required for the execution of the order and its billing. I would like to receive interesting offers by email on a regular basis. My email address will not be passed on to other companies. I can revoke my consent to the use of my e-mail address for advertising purposes at any time with future effect by clicking the "unsubscribe" link at the end of the newsletter or by using the unsubscribe function on this page. The express consent of the customer is required for any other use of the data, if this is not already permitted by law. byMi may hand over the data necessary for the execution of the order to the companies entrusted with the delivery of the documents. The data is not passed on to third parties without the customer's consent. The customer can withdraw this consent at any time. We use the data you provide to fulfill and process your order. To fulfill the contract, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will forward the payment data collected for this to the credit institution commissioned with the payment and, if applicable, the payment service provider commissioned by us or the selected payment service provider to process payments. Some of the selected payment service providers also collect this data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

Use of data when registering for the e-mail newsletter

If you register for our newsletter, we use the data required for this or separately provided by you in order to regularly send you our email newsletter in accordance with your consent. You can unsubscribe from the newsletter at any time and either by sending a message to the contact option described below or by using the link provided in the newsletter.

Use of cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies to recognize your browser the next time you visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Creation of pseudonymous user profiles for web analysis

(1) Web analysis with Google (Universal) Analytics: This website uses Google (Universal) Analytics, a web analysis service from Google Inc. ( Google (Universal) Analytics uses methods that enable your use of the website to be analyzed, such as so-called “cookies”, text files that are stored on your computer. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can capture prevent the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http: / /

As an alternative to the browser plug-in, you can click this link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is placed on your device. If you delete your cookies, you must click the link again.

(2) On this website, New Relic, a web analytics service provided by New Relic Inc., collects and stores data from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and are evaluated to improve and design our offer in line with requirements.

Cookies may be used. These are small text files that are saved locally on the computer of the website visitor and thus enable recognition when you visit our website again.

The pseudonymized usage profiles will not be merged with personal data about the bearer of the pseudonym without the expressly given express consent of the person concerned. You can object to the collection and storage of data for the purpose of web analysis at any time with future effect by deactivating cookies in your browser settings. Consult the corresponding help file or help function of your browser.

Klarna data protection notice

If you choose Klarna's payment services, we ask for your consent that we may transmit the data necessary for the processing of the payment and an identity and credit check to Klarna. In Germany, the credit bureaus mentioned in Klarna's data protection declaration can be used for identity and credit checks. You can withdraw your consent to this use of personal data by Klarna at any time.

Supplement data protection:

As a user of our website, you will receive all necessary information in this data protection declaration about how, to what extent and for what purpose we or third-party providers collect and use your data. Your data is collected and used strictly in accordance with the requirements of the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). We feel particularly committed to the confidentiality of your personal data and therefore work strictly within the limits set by the legal requirements. This personal data is collected on a voluntary basis if we can. We also only pass this data on to third parties with your express consent. We ensure high security for particularly confidential data such as in payment transactions or with regard to your inquiries to us by using SSL encryption. At this point, however, we don't want to miss pointing out the general dangers of internet use, over which we have no control. Especially in e-mail traffic, your data is not secure without further precautions and can possibly be recorded by third parties.

Information, deletion, blocking

You will receive information about the personal data we have stored about you, the origin, the recipient and the purpose of data collection and data processing at any time free of charge. You also have the right to request that your data be corrected, blocked or deleted. This does not apply to data that is stored due to legal regulations or that is required for the proper conduct of business. So that a data lock can be implemented at any time, data are kept in a lock file for control purposes. If data is not recorded by a statutory archiving obligation, we will delete your data at your request. If the archiving obligation applies, we will block your data. For all questions and concerns regarding the correction, blocking or deletion of personal data, please contact our data protection officer using the contact details in this data protection declaration or the address given in the imprint.


We use cookies on our website. These small text files are saved on your PC by our server. They support the presentation of our website and help you to move around on our website.

Cookies collect data about your IP address, your browser, your operating system and your internet connection. We do not combine this information with personal data and do not pass it on to third parties. We never use cookies to bring malware or spy programs to your computer.

You can also use our website without the use of cookies, which may mean that some representations and functions of our offer may only work to a limited extent. If you want to deactivate cookies, you can do this using special settings in your browser. Please use its help function to make the corresponding changes.

You can manage online advertising cookies via the following links: for the USA for Europe

Collection of access data

The delivery and presentation of content via our website technically requires the collection of certain data. When you access our website, these so-called server log files are recorded by us or the provider of the web space. These log files do not allow any conclusions to be drawn about you and yourself.

The corresponding information consists of the name of the website, the file, the current date, the amount of data, the web browser and its version, the operating system used, the domain name of your Internet provider, the referrer URL as the page from which you are have switched to our website and the corresponding IP address.

We use this data to display and deliver our content and for statistical purposes. The information supports the provision and continuous improvement of our offer. We also reserve the right to subsequently check the data mentioned, should there be suspicion of illegal use of our offer.

Third party content and services

The offer on our website may also include content, services and benefits from other providers that complement our offer. Examples of such offers are maps from Google Maps, YouTube videos or graphics from third parties. Calling up these services from a third party requires the regular transmission of your IP address. This enables these providers to perceive your user IP address and also save it.

We make every effort to only include third-party providers who use IP addresses solely for the delivery of the content. However, we have no influence on which third party provider may save the IP address. This storage can be used for statistical purposes, for example. Should we become aware of storage processes by third-party providers, we will immediately inform our users of this fact.

In this context, please also note the special data protection declarations for individual third-party providers and service providers whose service we use on our website. You will also find this data protection declaration.


You can register for our newsletter on our website. We need your email address for this. In addition, we have to check in compliance with the relevant legal regulations whether you are actually the owner of the specified email address and would like to receive the newsletter. We therefore collect information that makes such a check possible. The data collected in this context is used to send and receive the newsletter. They have no other purpose and will not be passed on to third parties. Apart from the information necessary for sending the newsletter, no other data is collected on our part.

Since the sending and receiving of newsletters depends on your consent, you can revoke this consent to the collection and storage of your data at any time without giving reasons. To do this, use the "unsubscribe link" provided in the newsletter.

Personal data

We collect personal data in the context of data avoidance and data economy only to the extent and for as long as is necessary for the use of our website or as required by law. We take the protection of your personal data seriously and strictly adhere to the relevant legal regulations and this data protection declaration when collecting and processing personal data. If the purpose of data collection ceases to exist or if the legal storage period has expired, the data collected will be blocked or deleted.

Our website can be used regularly without the disclosure of personal data. When we collect personal data - such as your name, address or email address - this data is collected voluntarily. Without your express consent, this data will not be disclosed to third parties.

Please note that data is generally not always transmitted securely on the Internet. Protection in data exchange cannot be guaranteed, especially in e-mail traffic.

Server log files

The server log files are anonymous data that are recorded when you access our website. This information does not allow any conclusions to be drawn about you personally, but is essential for the delivery and presentation of our content for technical reasons. They also serve our statistics and the constant optimization of our content. Typical log files are the date and time of access, the amount of data, the browser used for access and its version, the operating system used, the domain name of the provider you commissioned, the page from which you came to our offer (referrer URL) and your IP address. Log files also enable a precise check if there is suspicion of illegal use of our website.

SSL encryption

Our website uses SSL encryption when it comes to the transmission of confidential or personal content from our users. This encryption is activated, for example, when processing payment transactions and inquiries that you send to us via our website. Please make sure that SSL encryption is activated on your side for corresponding activities. The use of encryption is easy to see: the display in your browser line changes from "http: //" to "https: //". Data encrypted via SSL cannot be read by third parties. Only transmit your confidential information if SSL encryption is activated and if in doubt, contact us.

Encrypted payments

We secure your data in payment transactions. This is why our site uses SSL encryption for security reasons and to protect your confidential and personal content during transmission in payment transactions. You can see for yourself whether SSL encryption is activated or not. You can recognize the use of encryption by the address line of the browser. Data transmission is only encrypted if the regular display changes from "http: //" to "https: //". The browser line "https: //" shows the use of SSL encryption, the payment transactions are now encrypted. Activating SSL encryption makes it impossible for third parties to read your confidential data. Therefore, only transfer your data if SSL encryption is activated.

Facebook plugin

You can find plugins from the social network Facebook on our website. Its provider is Facebook Inc., which is based in the USA, California 94025, 1 Hacker Way, Menlo Park. The Facebook logo or the “Like” button on our page characterize the Facebook plugins. Also note the overview of the Facebook plugins at

When you visit our website, we use the plugin to connect directly to the Facebook server. You are then switched there via your browser. For Facebook this means that you have visited our website with your IP address. With a click on the Facebook "Like" button, you link the content of our website with your profile on Facebook. For Facebook, the visit to our site can be assigned to your user account. We have no knowledge of the type of content that is transmitted to Facebook and how Facebook uses it.

For more information on data collection and data use, see the Facebook privacy policy, which you can find at

You can prevent your visit to our site from being assigned to your Facebook profile by simply logging out of your Facebook account beforehand.

Google AdWords

We use an online advertising program from Google Inc. on our website with Google AdWords. Conversion tracking is also used. With this tool, Google AdWords places a cookie on your PC when you come to our website via a Google advertisement. The cookie is no longer valid after 30 days. It does not serve personal traceability. If you visit our website as a user and the cookie is still working, we will recognize together with Google that you have clicked on the corresponding advertisement and have been forwarded to our page. Each Google AdWords customer is assigned a different cookie. In this way, cookies cannot be traced via the websites of AdWords customers.

With the data obtained through conversion cookies, conversion statistics are created for AdWords customers. As a customer, we find out the total number of users who responded to our ad and were then directed to a website that was provided with a conversion tracking tag. During this process, we do not receive any information with which we could personally identify you as a user. If you reject the tracking process, the Google conversion tracking cookie can be deactivated via your internet browser. If necessary, use the help function of the browser for further information. You can find out more about Google's data protection regulations at

Google Maps plugin

We use a plugin from the internet service Google Maps on our website. Google Maps is operated by Google Inc., located in the USA, CA 94043, 1600 Amphitheater Parkway, Mountain View.

By using Google Maps on our website, information about the use of this website and your IP address is transmitted to a Google server in the USA and also stored on this server. We have no knowledge of the exact content of the transmitted data, nor of its use by Google. In this context, the company denies the connection of the data with information from other Google services and the collection of personal data. However, Google can transmit the information to third parties.

If you deactivate Javascript in your browser, you prevent the execution of Google Maps. However, you cannot use a map display on our website.

By using our website, you declare your consent to the described collection and processing of information by Google Inc.

You can find out more about the data protection regulations and terms of use for Google Maps here:

Important instructions:

If you have any questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data as well as revocation of any given consent or objection to a specific use of data, please contact

byMi GmbH & Co. KG
St. Apern Strasse 10/12
50667 Cologne

Tel: 0221 29800554

Status: 2020